City Parks Foundation
PERFORMING ARTS FESTIVAL CONCEPT
The City Parks Foundation approached Jakdesign to establish a new visual identity for their SummerStage Programs. The mandate was to incorporate the leaf shape from the Foundation’s logo, bright colors, and the names of New York’s five boroughs. Jak created a fluid design system combining various activities and imagery to form the iconic leaf. The flexible graphic style easily translates into ads, brochures, posters, and banners.
Client Engagement: Summerstage Concept, Invitations
OTHER COLLATERAL PROJECTS