Elliott Lauren, a women’s clothing company that addresses the needs of a trendy-driven customer who also values quality and fit, was looking to redesign and modernize their logo to project a more contemporary image.
Jak’s solution was to simplify the E and L to create a mark evoking a woven textile. The subtle use of two greys creates a neutral background that allows the clothes to speak for themselves. Once the logomark was finalized, hang tags and apparel labels were developed as an extension of the modernized identity.
Client Engagement: Visual Identity, Website Design, Stationery, Clothing Labels, Hang Tags
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