AgeWell New York



AgeWell New York, the New York health-plan provider for older adults, requested that Jak redesign its brand image and develop a consistent brand message. Seeking a new modern creative look for their various businesses, AgeWell preferred to shy away from images of elderly people. 

Jak created “Mac,” a brand ambassador to help connect with the audience and communicate the different services AgeWell offers. An apple of many talents, his primary mission is to gain the attention of his target demographic of New Yorkers who are in need of a health plan provider. He offers a welcoming smile with a friendly wave that captivates onlookers wherever he goes. 

The AgeWell Apple was developed into several illustrations that support the brand message and image. In addition, Jak helped expand AgeWell’s brand within their collateral needs including print and digital marketing materials and presentations.

Client Engagement: Brand Image Refresh, Brand Messaging, Brand Guidelines, Print and Digital Collateral, Template Design and Development, Banners, Billboards, Van Wrap  


Enrollment Kit

Enrollment Kit

Enrollment Guide and Form

Enrollment Guide and Form

Van Wrap

Van Wrap

Brand Guidelines

Brand Guidelines


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